Sarah johnson

Media Analyst and Researcher

I am an inquisitive, self-motivated, and passionate researcher who focuses on building skills to analyze digital media content creators and social media platforms. Throughout my education, my graduate research has focused on platform user interfaces, online communities, convergence culture, and influencer credibility by using both qualitative and quantitative methodologies to understand the full picture of the digital media ecosystem. My current position allows me to utilize the humanities skills of media studies with that of computational research methods and data analytics to understand the nuances of the various social media and digital media platforms.

  • No one changes the world alone, and no one doesn’t change it at all.

    -Hank Green

About me

  • Education

    Current Ph.D. student in Mass Communications

    M.A. in Cinema and Media Studies from USC

    Bachelor of Arts in Film and Media Studies from UofSC

    Bachelor of Science in Chemistry from UofSC

  • Research

    Source credibility of Traditional Celebrities vs. Influencers

    Fan-created bootlegged archives

    Female Producers of YouTube channels

  • Skills

    Social listening

    Data Analytics

    Data Visualization

    Knowledge about online communities and pop culture trends

Coming soon…

Blog