Sarah johnson
Media Analyst and Researcher
I am an inquisitive, self-motivated, and passionate researcher who focuses on building skills to analyze digital media content creators and social media platforms. Throughout my education, my graduate research has focused on platform user interfaces, online communities, convergence culture, and influencer credibility by using both qualitative and quantitative methodologies to understand the full picture of the digital media ecosystem. My current position allows me to utilize the humanities skills of media studies with that of computational research methods and data analytics to understand the nuances of the various social media and digital media platforms.
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No one changes the world alone, and no one doesn’t change it at all.
-Hank Green
About me
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Education
Current Ph.D. student in Mass Communications
M.A. in Cinema and Media Studies from USC
Bachelor of Arts in Film and Media Studies from UofSC
Bachelor of Science in Chemistry from UofSC
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Research
Source credibility of Traditional Celebrities vs. Influencers
Fan-created bootlegged archives
Female Producers of YouTube channels
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Skills
Social listening
Data Analytics
Data Visualization
Knowledge about online communities and pop culture trends
Coming soon…
Blog